Earlier this year, the Library of Congress released its 2018 inductees onto the National Recording Registry. The oldest items preserved onto the Registry for their “cultural, historical, and aesthetic” significance are titled thusly: Yiddish Cylinders from the Standard Phonograph Company of New York and Thomas Lambert Company. Here’s the Library’s description:
These cylinders originally produced by the Standard Phonograph Company of New York are believed to be the earliest recordings of Yiddish songs. Eventually released by the Thomas Lambert Company of Chicago, these releases (some manufactured in unusually vibrant colors) also represent the first releases by an ethnically-owned and ethnically-focused record company, a risky venture at a time when a US-based audience for foreign-language music had yet to be established. These surviving 20 cylinders of 48 once produced, provide an insight not only into the Yiddish-speaking community of the era but also into the difficult assimilation of Jewish immigrants arriving to America at the turn of the century. In 2016, the Archeophone label lovingly restored and packed the cylinder into a CD-set.
The shout-out in the last line is appreciated, yet there are several things to unpack here.
The only research and writing on the subject of these cylinders is what comes with the above-referenced release: Attractive Hebrews: The Lambert Yiddish Cylinders, 1901-1905 (ARCH 8001). Prior to the unearthing of these rare records by Archeophone’s network partners, no one who had ever written of the existence (in catalogs) of the records had actually heard any of them. Imagine our surprise, then, when the announcements at the beginnings of the cylinders do not refer to the “Lambert Company of Chicago” as on other Lambert records but instead identify themselves as “Standard Record”s. Deep dives into newspapers, city directories, and legal notices turned up very little about this company—only that it existed for about three years in New York City’s theatre district before going bankrupt in 1903. It seems to have been run by a man named George Lando, an optician who promoted his twin product lines—eyeglasses and phonograph records—under the advertisement “To Hear and to See” in the Jewish Daily Forverts in 1901.